Daughter’s Got a Brand New Bag, and It’s Louis Vuitton
We have one of the seven VIP rooms [in the world] because there was such a demand here, Ayelet Dobkin, a publicist for Louis Vuitton said. This store is three times bigger than the first Louis Vuitton store built in Israel. Louis Vuitton Sales Associate Asaf Mizrahi agreed that it was vital to add the exclusivity to the Ramat Aviv store. One of the core values of Louis Vuitton, he said, is rarity. Its why they dont overstock the store, only receiving one or two of each of the bags that they hold in the back. One example of this is the iconic Speedy bag in blue. Displayed in the Icon Room, directly to the left when one enters the store, its part of the pre-fall collection designed by Michael Kors. Dipped in sequins, its a fresh take on the Speedy, which was created in the 30s and was the first handbag sold by Louis Vuitton. Louis Vuitton is combining history and legacy, while adjusting to modern life and fashion, Dobkin said. Its combining two worlds. Legacy is important to the company, as shown by their prominent display of travel luggage in the very front of the store.
Hermes brand Louis Vuitton fraud ‘most important in history of French stocks’
Delphine Arnault on June 25 was named executive vice president of Vuitton, with responsibility for overseeing its product lines. Shell be the No. 2 executive in a unit that accounts for half of LVMHs pretax earnings, evidence that shes being groomed for a top jobperhaps the top jobat the Paris-based luxury giant. While Vuitton is still the worlds most valuable luxury brand, its losing ground to competitors such as Gucci and Prada ( 1913 ) as demand wanes for the iconic LV monogrammed handbag. A report last month by consultancy Millward Brown Optimor estimated that Vuittons brand value declined 12 percent over the past year. LVMH in April reported its weakest fashion and leather goods revenues in more than three years as sales flattened in China. As consumers make room for those luxuries that make them feel better by trading down on other items, it is the middle-of-the-road brands, such as Vuitton, that have suffered, Millward Brown Optimor said.
Arnault, 38, will join LVMHs largest brand in September from Christian Dior Couture, where she has been deputy managing director since 2008, the Paris-based luxury goods maker said today in a statement. The executives knowledge of high-quality products and her experience at Dior are key assets to contribute to the successful development of Louis Vuitton, Michael Burke, chairman and chief executive officer of the handbag maker, Louis Vuitton said in a statement. Vuitton is raising prices, using more leather as well as fewer logos in its product mix and limiting store expansion to regain its luster as sales growth slows from Barcelona to Beijing. LVMH, the worlds largest luxury goods maker, in April posted its weakest fashion and leather goods sales growth since 2009. Vuitton, which accounted for about half of LVMHs 5.9 billion euros ($7.7 billion) in earnings before interest and taxes in 2012, needs fixing, said Luca Solca, an analyst at Exane BNP Paribas. I can hardly imagine a more important job within the group than to be overseeing this process. It can be a coming of age assignment. The shares gained as much as 2.5 percent in Paris trading and were up 2.1 percent to 121.7 euros as of 4:33 p.m. To contact the reporter on this story: Andrew Roberts in Paris at firstname.lastname@example.org To contact the editor responsible for this story: Celeste Perri at email@example.com Facebook
Arnault Installs Daughter at Vuitton to Fix Fading Handbag Maker
Not been keeping up with the fraud fight? Don’t worry, we’ve summarised the full details for you here , but basically Hermes has accused Louis Vuitton’s parent company of illegally trying to amass a majority stake in its shareholdings. As the case continued to play out in a French court this week, Hermes reportedly accused LVMH of committing the “most important fraud in the history of the French stock market.” It’s a heavy claim and Hermes representatives have shown no sign of wavering under the power of their words, but despite the severity of the accusations, LVMH is still claiming total innocence. In fact, a spokesperson has gone so far as to tell French newspapers that Hermes’ claims should be dismissed entirely, and considered a part of a wider slander campaign. Eeish.